How to Make Money on Pinterest: 5 Proven Strategies for 2025

Many people view Pinterest as just another social media platform for sharing content, similar to Twitter or Instagram. However, there are some key differences. Pinterest is primarily a search and discovery platform. It’s more like a library where people come to search for and explore amazing ideas, rather than talking to people. 

Users on Pinterest are often looking to learn and are willing to spend a lot of time discovering information they need or want. This makes it a great platform to tap into if you’re looking to make money.

So, If you’re wondering how exactly to make money on Pinterest, you’re in the right place. In this guide, we’ll walk through the 5 most effective methods to earn income. Ready to turn your pins into dollars? Let’s dive in.

5 Proven Methods to Make Money on Pinterest in 2025

To better promote, drive traffic, and make money, don’t forget to switch your account to the Pinterest Business Account. It’s easy, and you’ll have more control over your account. Here’s a simple guide:

1. Click on the drop-down menu in the upper right corner

2. Click “Convert to business”

3. Describe your business according to the information provided (If you’re not sure about the business you want to start, don’t worry. The details you fill out are just basic information.)

Now that you have a business account, here are 5 great ideas for making money on Pinterest.

1. Join the Pinterest Creator Inclusion Fund

The Pinterest Creator Inclusion Fund is a program set up by Pinterest to support creators who are people of color, disabled, or from the LGBTQIA+ and other diverse communities.

Participants will receive a cash grant, ad credits, and will need to attend educational sessions. Pinterest and industry experts will guide participants on how to optimize their content on Pinterest and use Pinterest tools to increase profitability.

How to Join the Creator Inclusion Fund？

1. Make sure you meet the eligibility criteria for creators.

2. Optimize your profile and stay active.

3. Submit your application. Creators must apply within the official application period, which is not fixed, so make sure to stay updated with Pinterest’s announcements.

Once enrolled in the program, you’ll not only receive direct financial support but also have the opportunity to generate income through brand partnerships.

2. Drive traffic to your blog

An effective way to make money through Pinterest is by leveraging your blog. You can post Pins with blog links to promote your site, essentially advertising it for free, driving traffic, and earning income.

How can you drive traffic to your blog?

1. Make sure your blog content is valuable for your readers.

2. Select images from your blog to post on Pinterest. Use Pinterest’s built-in tools to add text, ensuring each Pin links to the relevant blog post. When viewers hover over the Pin, your blog link will appear, and clicking it will direct them straight to your website.

By using Pinterest, you can gain more exposure for your blog and earn money through ads or affiliate links.

3. Start an online store and drive traffic 

Imagine this: you’re scrolling through Pinterest, and a perfectly styled home décor image instantly catches your eye. If you click on it, you can directly purchase the products featured in the image. If you run an online store, this is your chance to put your products in front of countless potential buyers and boost your sales.

Even better, most Pinterest users have a clear intent to buy—an advantage that’s hard to match on other social platforms. So, how can you leverage Pinterest’s unique strengths to grow your online store? Let’s dive in together!

How can you start an online store and use Pinterest to drive traffic?

When setting up an online store, you have various options to consider, such as sourcing products yourself, managing inventory, or exploring different business models. One model that’s gaining popularity is dropshipping. Compared to traditional models, dropshipping offers more flexibility and convenience, especially for entrepreneurs just starting out.

1. Define your product or service

Before you begin, you need to determine what to sell. Choosing the right products will be crucial. You can opt for popular items with high market demand, such as clothing, beauty products, and home goods. However, these come with fierce competition. Alternatively, you could consider niche markets, such as eco-friendly products, handmade crafts, and more. These products generally face less competition but require more targeted marketing efforts.

2. Find reliable suppliers

There are several platforms on the market that can help you find reliable suppliers, such as AliExpress, Alibaba, Sup Dropshipping, and SaleHoo. However, it’s important to note that while these platforms offer a wide range of products, quality and shipping speed can vary, so extra caution is advised.

At Sup Dropshipping, we help you find great products and connect directly with high-quality suppliers, minimizing the hassle of communicating with multiple vendors. It ensures a steady product supply from a reliable source.

3. Set up your online store and upload products

You can set up your store on Shopify, Etsy, eBay, or other platforms. Then, connect it with Sup Dropshipping, upload products, and let us handle order fulfillment and tracking updates.

4. Use Pinterest to drive traffic to your store

Once your store and products are set up, the next step is driving traffic with Pinterest. First, post Pins and create eye-catching content that shows off your products to get viewers to click. Next, use Pinterest Ads. Target the right audience to make sure your ads reach people who are truly interested in your products.

In short, starting an online store and using Pinterest to drive traffic, especially with dropshipping, lets you make profits without a big initial investment.

4. Join Affiliate Program 

An affiliate program is a commission-based marketing model. By posting pins on Pinterest, you can drive traffic to your affiliate links, encouraging people to purchase products and earn a commission. This method has a low barrier to entry, as most platforms only require you to create an account, with no specific follower count needed on Pinterest.

How to start an affiliate program?

1. Choose a suitable affiliate marketing platform

You can join free affiliate programs like Amazon Associates, ShareASale, and others. Different platforms calculate commissions based on factors such as sales, clicks, or registrations.

2. Select products and post pins for promotion

To succeed and make more money, it’s best to join affiliate programs related to your niche. Find best-selling and high-demand products, then create attractive pins with relevant hashtags, keywords, and brief descriptions. Also, people are more willing to trust the pinner’s own shopping experience and real recommendations.

3. Regular optimization

You should not only create high-quality, credible content but also optimize it to maintain your current followers while attracting new ones. Once you’ve built consistent content and an engaged audience, you can easily generate passive income on Pinterest.

In short, affiliate programs are an easy and low-barrier way to make money on Pinterest. But to earn a steady income, your content must keep attracting and engaging your audience.

5. Become Brand Partnerships

Unlike affiliate programs, where most platforms don’t have follower count requirements, brand partnerships typically require a large fan base. In addition to a strong following, brands value working with partners whose content aligns with their image and values.

Pinners create customized photos or videos to promote the brand’s products or services, which are then vetted by the brand. After posting, the brand will compensate you with a fixed fee, commission, or products.

How to start brand partnerships?

1. Present yourself professionally

Define your content and create a distinct personal style. Then prepare a media kit, including your resume, follower analytics, previous collaborations, and pricing structure.

2. Find your brand partner

One way is to visit the brand’s official website or social media to find their collaboration email. Send your media kit and wait for a response. You can also join influencer marketing platforms such as AspireIQ or Influencity to find a suitable brand.

In addition to these options, Pinterest’s paid partnership tool is a great way to disclose collaborations. You can tag your brand partner in Pins by toggling the partnership label and adding their name. Once they approve your request, their brand name will appear on your pin. After that, you can work directly with the brand to discuss the details.

Of course, if you have high-quality content and a large number of followers, your inbox will likely be filled with numerous invitations to choose from.

3. Create content together

Collaborate with a brand to create content, such as pictures or videos, to promote their products.

In short, brand partnerships are a great way to make money on Pinterest, but you’ll need a decent following and influence to get started.

FAQ about monetizing Pinterest

1. Can you make money on Pinterest？

Yes, you can make money on Pinterest through the following 5 methods.

1. Join the Pinterest Creator Fund

2. Drive traffic to your blog

3. Open an online store and drive traffic

4. Join the affiliate program

5. Become brand partnerships

Each of these methods provides an opportunity to monetize your Pinterest presence, and with the right approach, you can start generating income in no time.

2. How many Pinterest followers do you need to get paid?

The number of Pinterest followers you need to get paid isn’t fixed, but having a larger following definitely helps increase your chances of monetizing your content. However, you don’t need a massive following to start making money on Pinterest. It’s more about how engaged your audience is, how effectively you market, and how you use the platform’s tools to drive traffic and conversions.

3. Do you need previous marketing experience to make money on Pinterest? 

No, you don’t need previous marketing experience to make money on Pinterest, but it can certainly help if you have some basic knowledge. Pinterest is a user-friendly platform that anyone can use,

Conclusion

In conclusion, making money on Pinterest in 2025 is totally possible, no matter your following size. Whether you’re diving into affiliate marketing, promoting your own products, or teaming up with brands, there are plenty of ways to earn. Success is all about creating engaging content that speaks to your audience and using Pinterest’s features to drive traffic and sales. With the right strategy, you can turn your pins into a steady stream of income.

If you’re thinking about starting your own online store, dropshipping is a great option. At Sup Dropshipping, we help simplify the process by handling inventory, packaging, and shipping, so you can focus on growing your business and driving traffic—especially through platforms like Pinterest. If you’re ready to take the leap, contact us and we’re here to support you every step of the way.