Top 10+ Cutting-Edge AI Marketing Tools to Grow Your Business

There is no doubt that AI marketing tools are rapidly becoming an indispensable part of marketing and most core business functions. Online businesses of all sizes are relying on the best AI marketing tools to promote their brand.

Whether you’re a blogger, e-commerce entrepreneur, or affiliate marketer, taking advantage of AI marketing tools should be a part of your business plan. With it, you can run and make effective marketing strategies that allow you to hit your goals faster. 

This article features a selection of cutting-edge AI marketing tools to help you ease your workload, optimize marketing efforts, and improve quality & creativity.

What are AI Marketing Tools?

AI marketing tools refer to software applications or platforms that leverage artificial intelligence (AI) technology to assist marketers in various aspects of marketing strategies and campaigns. These tools use AI algorithms and techniques (such as machine learning, natural language processing, and predictive analytics) to analyze data, automate processes, and generate insights that help marketers make data-driven decisions and optimize their marketing efforts.

Most of the time, all of this is done in real-time without human intervention. It’s this ability to make automated decisions quickly that makes AI marketing tools for online businesses so powerful. Businesses no longer need to rely on employees to perform these tasks, which allows them to devote more energy and time to other key areas of the business.

Benefits of Using AI Marketing Tools

Before we start exploring the best AI marketing tools for digital marketing, you should gain a clear understanding of how they can help your online business. Here are some key advantages:

• Enhanced Data Analysis: AI marketing tools can analyze vast amounts of data quickly and accurately. They can uncover patterns, trends, and insights that might be challenging for humans to identify. This information helps marketers make proactive decisions, optimize resource allocation, and anticipate customer needs.
• Improved Personalization: AI tools excel at segmenting audiences and creating personalized experiences. By analyzing customer data, AI can help marketers understand individual preferences and deliver targeted content, product recommendations, and offers. This level of personalization can significantly enhance customer engagement and increase conversion rates.
• Efficient Automation: AI marketing tools can automate repetitive and time-consuming tasks, freeing up marketers’ time for more strategic activities. For example, AI can automate email campaigns, content generation, social media scheduling, and ad optimization. This automation increases efficiency, reduces human errors, and allows marketers to focus on higher-value tasks.
• Real-time Optimization: AI marketing tools can continuously monitor and analyze campaign performance in real time. They can adjust targeting parameters, ad placements, and bidding strategies dynamically to maximize results. This real-time optimization helps marketers improve campaign effectiveness and achieve better outcomes.

Top 10+ Cutting-Edge AI Marketing Tools to Grow Your Business

In the future, AI marketing tools will be even more pervasive and sophisticated. Therefore, it is very necessary to use these tools. Next, we’ll list 10+ awesome AI marketing tools to help you drive your business forward. Let’s dive in.

AI SEO and Content Marketing Tools

1. Jasper

Pricing(Monthly): $49 for Creator / $125 for Teams / Custom pricing for Business

Best Features:

• Content generation
• Long-form writing assistant
• 50+ templates for high-quality copy
• 30+ languages supported
• Tone of voice settings
• Chrome extension available
• Art generator

Jasper is an AI marketing tool that can help you create better copywriting, emails, blog articles, social media posts, and more. With content templates, it can reduce the time you spend on first drafts and even create artwork to accompany your posts.

With its easy-to-use interface, real-time insights, and powerful automation capabilities, Jasper can help improve customer engagement, drive conversions, and grow revenue. It’s the perfect solution for online businesses looking to streamline their marketing efforts and stay ahead of the curve with cutting-edge AI technology.

2. ChatGPT

Pricing: Multiple models, each with different capabilities and price points. Prices are per 1,000 tokens. You can think of tokens as pieces of words, where 1,000 tokens are about 750 words.

Best Features:

• Natural language processing
• Broad knowledge base
• Contextual understanding
• Language translation
• Sentiment analysis

ChatGPT (Generative Pre-trained Transformer) is an advanced language model developed by OpenAI. It can understand and generate human-like conversations with deep learning algorithms.  With a massive conversation dataset, ChatGPT is allowed to complete texts, generate responses and converse with users naturally like a real person.

You can use it to assist with customer service, find content marketing ideas, summarize marketing research, write product descriptions for e-commerce, and conduct keyword analysis for SEO.

3. Grammarly

Pricing(Monthly): Free for Basic / $12 for Premium / $15 for Business

Best Features:

• Free grammar and spelling checker
• Advanced writing suggestions
• Plagiarism checker
• Tone detection and suggestions
• Real-time feedback
• Chrome extension

Grammarly, a powerful grammar and spell checker, is one of the best free marketing tools for any business. This AI content marketing platform accurately checks spelling and grammar online in real-time, focusing on traditional rules of syntax and grammar. It scans your content to identify grammatical, punctuation, contextual, and structural errors to improve your messages, emails, and basically any text you are writing. Grammarly also explains the rationale for each correction to help you decide whether (and how) to correct the problem.

If you want to ensure your written content is polished and ready to be served to your target audience, you can make this process significantly easier with Grammarly. With a wide range of features, you’ll be able to fix any grammatical errors and make sure you use a style and tone that captivates your readers.

4. Surfer SEO

Pricing(Monthly): $19 for Lite / $69 for Essential / $149 for Advanced / $249 for Max / Custom pricing for Enterprise

Best Features:

• Free outline generator
• Content editor
• Instantly SEO audit 
• In-depth keyword research
• User-friendly interface
• Customizable reports
• Integration with other tools

If you want to manage your content strategy and content creation from a single app, then this is the all-in-one SEO tool you need. Surfer SEO is an AI marketing tool designed for SEOs and bloggers looking to achieve better search engine rankings. It provides search engine optimization features with actionable insights for keyword research, so you can optimize your writing efforts and position your new or existing content for higher rankings.

As you write, Surfer evaluates and scores your content based on keyword density, readability, length, use of headings, and other aspects that drive your content to rank. You can use it to monitor your competitors’ SEO performance, identify valuable keywords, and complete content optimization to increase your website’s visibility and drive more traffic to your website.

5. MarketMuse

Pricing(Monthly): Free for Single User / $149 for Standard / $399 for Team / Custom pricing for Premium

Best Features:

• Build-in editor and content brief
• Better and faster content planning
• SERP rank tracking
• Data visualization
• Competitor analysis

MarketMuse is an AI-powered marketing tool that offers a fresh perspective on content strategy. This tool is designed for online businesses that need help crafting optimized long-form content like emails, sales copies, landing pages, or articles. It works by carrying out in-depth AI research on a topic before creating a first draft based on the chosen subject, which can then be improved by the users.

With its personalized and objective insights, it helps businesses plan better and faster with confidence. MarketMuse analyzes the entire structure of a website, including internal and external linking, schema, and advanced SERP features to provide a deep understanding of the site’s strengths and weaknesses. By taking into account individual site success, keyword difficulty, and site-wide content performance, MarketMuse helps businesses prioritize topics for maximum ROI and success.

AI Email Marketing Tools

1. Phrasee

Pricing(Monthly): $500 for Generate / Flexible enterprise pricing for Generate + Optimize

Best Features:

• Content management
• Natural language generation
• Predictive analytics
• Customer insights
• Dynamic optimization
• Seamless integration

Phrasee is an AI tool focused on “brand language optimization” especially for email marketing, allowing you to optimize the content of email subject, body text, and calls to action (CTA). This AI-powered marketing platform works by elevating the brand language used in your copy. It can generate copy for emails, Instagram, Facebook, or even push notifications by using natural language generation systems together with machine learning algorithms.

What makes this tool stand out is its ability to generate subject lines that appeal to nearly all customers. Phrasee analyzes your brand guidelines and past messaging to understand your tone and style. It uses tailored language models for each customer to ensure the copy delivered is on-point for each individual. Through dynamic optimization, it enables you to respond more nimbly to your customers by optimizing content automatically so that your top-performing messages reach the widest audience possible.

2. Seventh Sense

Pricing(Monthly): Start at $64 for Hubspot / Start at $360 for Marketo

Best Features:

• Email campaign management
• Email delivery optimization
• Personalized email delivery times
• Email throttling
• Email frequency optimization
• HubSpot CRM extension

Seventh Sense is an AI marketing tool that relies on behavior profiling to attract customers’ attention. It offers you the perfect way to use your existing email marketing program to enhance customer engagement and improve performance. Its powerful artificial intelligence personalizes and optimizes your email delivery times for every customer in your database, generating better results.

This platform also performs email frequency optimization by automating engagement based on segmentation. You get to email your customers at their chosen frequency, which lowers the number of unsubscribes and spam complaints. In addition, Seventh Sense integrates with HubSpot and Marketo to make your email more effective, improve your open rate, and increase your conversions.

AI Social Media Marketing Tools

1. Smartly

Pricing(Monthly): Custom Quote

Best Features:

• Campaign dashboard
• Customer segmentation
• Automated planning
• Multi-channel scaling
• Performance metrics

You might think collaboration can’t be automated but Smartly is here to prove it.

Smartly is an AI-based ad marketing tool that allows teams to plan, test, and only launch the best-performing ads to their target audience. It integrates with various major platforms like Facebook, Snapchat, Pinterest, and Instagram, letting businesses handle all ad marketing on a single dashboard. One of its strengths is that it allows for modular ad testing across different channels, which enables businesses to see which ad designs perform best. 

2. Brand24

Pricing(Monthly): $69 for Individual / $129 for Team / $179 for Pro / $349 for Enterprise

Best Features:

• Intuitive discussion volume charts
• Influence score
• Social listening
• Sentiment analysis
• Customizable alerts
• Data exporting

If you want to find out how your brand is mentioned online, where do you start? Brand24 is one of the best AI tools for digital marketing, which can help you monitor positive and negative feedback about your brand 24/7. This tool aggregate mentions by searching news sites, social media, blogs, forums, videos, and other locations. It then applies sentiment analysis to identify topics of conversation and the underlying emotions of reviewers and users. You can respond quickly to criticism and intervene in customer support issues to improve customer retention

This easy-to-use platform is an excellent choice for both small and large brands who want to stay informed about various conversations people lead about their business on social media. Its powerful features can help you measure discussion volumes, perform sentiment analysis, and identify the most influential people within your niche. And you’ll be able to segment your audience in order to maximize the effectiveness of your social media management efforts.

AI Video Marketing Tools

1. Synthesia

Pricing(Monthly): $22.5 for Personal / Custom pricing for Enterprise

Best Features:

• High-quality video production
• Customizable video templates
• 140+ AI avatars
• Easy updates
• Free media library
• 120+ languages supported
• Brand identity assets

Since its founding in 2017, Synthesia has gradually become one of the leading AI-powered marketing tools for generating professional videos with voices and AI avatars. With its simple and intuitive user interface, even those without any prior video creation knowledge can generate professional videos. All you need to do is to choose a pre-made template and avatar from the wide selection available. Then you can simply input your text, include visual elements, and generate your video.

Synthesia is best suited for online businesses of all sizes in need of studio-quality video newsletters, product explainers, and how-to videos. If you need to create engaging videos for advertisements, YouTube channels, websites, or customer onboarding, Synthesia should be your go-to product. This AI video generator is one of the AI-powered tools that does not need audio equipment or a studio to create high-quality videos. It is also an efficient way to create videos within budget.

2. DeepWord

Pricing:

• $14.99/mo for Starter
• $1.80/min for Pay As You Go

Best Features:

• Video actors
• Text to video
• Personalized videos
• Fast processing time
• Video analytic tracking
• 30+ languages supported

DeepWord, with its unique and extraordinary features, can take your video marketing to a whole new level. As an AI-powered tool, it is one of the most efficient marketing tools for transforming text or audio into video. This AI tool allows you to create videos in multiple languages, download them, and use them for social media marketing teams and efforts.

With Deepword, you can easily create realistic videos within minutes. It can help you develop real videos of people engaging in conversations without the need for equipment or actors. You just need to input your audio or video, and then choose a video actor from the platform or upload yours. For audio input, you need to select a sample and feed in the content you want the video actor to talk about or upload yours.

AI Chatbots and Messaging Tools

1. Chatfuel

Pricing(Monthly):

• Facebook+Instagram: Free for Trial / $14.99 for Entrepreneur / $24.99 for Startup / $59.99 for Small Business / $119.99 for Growing Business / Custom pricing for Enterprise
• WhatsApp: $49 for Business / $300 for Enterprise

Best Features:

• Multi-channel marketing
• Template management
• Lead database integration
• Engage with prospects 24/7
• Automate FAQs

Chatfuel is among the most used chatbots in the market. It helps you automate Facebook Messenger conversations with an intelligent bot. It’s an innovative, hands-off way to send prospects from your ads to a conversation with a bot that can answer their questions and leads them to a purchase. 

Whether you’re looking to replace a general FAQ page or entice potential customers by offering discount codes, Chatfuel’s bots are remarkably good at interpreting misspellings or non-grammatical responses. The AI here is doing a lot of sophisticated linguistic processing, and it can easily spot keywords that trigger appropriate and helpful responses.

2. ManyChat

Pricing(Monthly): Free for 1000 contacts / $15 for Pro / Custom pricing for Premium

Best Features:

• Real-time consumer-facing chat
• Marketing lead database
• Multi-channel communication
• Customization interface
• Collect feedback and reviews
• Easy integration with other tools

ManyChat is a versatile chatbot platform that automates conversations across multiple channels, such as Instagram direct messages, Facebook Messenger, SMS, and WhatsApp, to drive customer engagement and sales. Users are able to easily create complex conversational experiences without technical skills or knowledge of programming languages.

As chatbot marketing becomes increasingly popular, ManyChat’s platform helps simplify the process. It can be optimized for almost any business goal (collecting lead information, sending coupon codes, remarketing, etc.) and also provides a powerful analytics platform to track success. You can use it to send automatic welcome messages to new subscribers, create custom bots to answer FAQs and send promotions and discounts to your customers.

Besides, you don’t have to worry about those other tools you already use. ManyChat integrates with thousands of tools, including Shopify, MailChimp, Zapier, Google Sheets, and HubSpot, enabling you to make the most out of them.

Final Thoughts

As the hype around the use of artificial intelligence in marketing continues to rise, utilizing the best AI marketing tools to promote your online business becomes inevitable. Rather than replace marketers, AI-powered tools can help you keep up. From automated email campaigns to predictive analytics tools, there are countless ways for businesses to leverage AI technology and further advance their marketing efforts.

The AI marketing tools we discuss in this post are just a few. No matter what your marketing needs are, you can be sure that there’s an AI tool on the market that can help you improve marketing campaigns. By looking at each key function, feature, and pricing, I believe you can now better choose the one that meets your brand marketing needs.

Do you utilize AI marketing tools for your business?

Meet me in the comments below!