10 Email Marketing Strategies for Dropshipping

Have you considered email marketing for your dropshipping store? If you haven’t, you’re missing out on many sale opportunities. According to 80% of small to medium-sized businesses, email marketing is one of their best customer retention tools! Sure, you can have a wider reach for your dropshipping business on social media, but with emails, you’re reaching a specific group of people who are really interested in your e-commerce store.

By drafting email marketing strategies for dropshipping, you can finally turn those window shoppers into buying customers. Plus, you can boost your dropshipping store’s engagement by including emails in your sales and marketing tactics.

Try These Email Marketing Strategies for Dropshipping

If your email marketing tool has been neglected for a long time, this is your sign to use it again for your dropshipping biz. Don’t know where to start? Here are some email marketing strategies for dropshipping that are guaranteed to improve your sales:

1. Segment your email list

One of the first email marketing strategies you need to do for your dropshipping business is to segment your email list. Email segmentation is simply the categorization of your email subscribers into smaller groups. For example, you can segment your email subscribers as new email subscribers, past customers, cart abandoners, active email subscribers, inactive email subscribers, or by age group.

By segmenting your email list, you can allocate your resources more efficiently and personalize your emails. HubSpot states that segmented emails drive more opens and click-throughs than unsegmented ones. If you still can’t see the benefit of email segmentation, here’s an example. Let’s say you’re about to send a product recommendation email, and the featured product is a mobility aid. If you have segmented your email subscribers by age group, you can just send your product recommendation email to the older adults on your email list. Older adults (those who are 60+) often need mobility aids because they’re more likely to experience mobility issues. However, if you also send this email to the younger age group on your email list, they might feel annoyed and unsubscribe to your email newsletter because they’re receiving irrelevant emails. So, if you don’t want to suffer from high unsubscription rates, segment your email list.

2. Send a welcome email series

Statistics show that only around 57.7% of brands send welcome emails. But surprisingly, if you opt to send a welcome email series instead of a single welcome email, you’ll be able to enjoy 90% more orders for your business. If you want to take advantage of this opportunity, start sending a welcome email series to your new subscribers. Unsure what to write? Here’s an example sequence of a welcome email series:

Welcome Email #1. The “welcome and introduce your business” email 

In the first email of your welcome email series, extend a warm welcome to your new email subscribers and briefly introduce your dropshipping business. You may say something like this: 

————-

“Hi, Anna! We’re glad to have you onboard! 

We would like to take this opportunity to introduce ourselves. We’re Artisan Scribbles, and we sell all things artsy. We’re on a mission to help you discover products that will help unleash your creativity. From pens to sketchbooks, we have them here. 

As a special welcome gift, we’re giving you a discount code. Type “NEWSUBS” during your checkout and enjoy 20% off savings!

Happy shopping!”

————-

If you have noticed, the welcome email contains an offer with a discount code. Welcome emails have higher open rates than regular emails, so don’t miss out on this opportunity to include your offers to boost your dropshipping store’s revenue.

Welcome Email #2. The “explore more of our offers” email

After sending your first email, you may send your second welcome email the following day. Your next email can be about encouraging your new subscribers to explore your dropshipping store’s products. Here’s a quick example:

————-

Hi, Anna! Have you explored our store yet?

Artisan Scribbles offers various types of art products for personal or business use.

Check out the following categories and see if there’s something you like:

[Link to Product Category 1]

[Link to Product Category 2]

[Link to Product Category 3]

Don’t forget to input your special welcome gift code (NEWSUBS) during your checkout!

Happy shopping!

————-

This second welcome email talks about your dropshipping store’s products, giving you a chance to nurture your new subscribers and, hopefully, turn them into loyal customers.

Welcome Email #3. The “stay connected with us” email

The last of your welcome email series can be about inviting your new email subscribers to follow your dropshipping store’s different e-commerce platforms and social media channels. Here’s an example:

————-

Hi, Anna! 

We would like to let you know that Artisan Scribbles enables you to buy your favorite art materials on the following e-commerce platforms:

• [Amazon link]
• [eBay link]

You can also reach us at:

• [Facebook link]
• [Instagram link]
• [YouTube link]

Feel free to reply to this email or reach out to any of our channels if you have any questions.

Happy shopping!

————-

Letting your new email subscribers know about your other platforms encourages them to pick the most convenient e-commerce platform for their shopping needs. You see, sometimes, people don’t buy your products, not because they don’t like them, but because they’re just unfamiliar with the platform your dropshipping store is operating in.

3. Tell them about your best-selling products

Have you ever experienced going inside a store with so many beautiful and useful items but you ended up buying nothing? When customers have a lot of choices, they feel overwhelmed. That is why most brick-and-mortar stores have exclusive isles for their best-selling products to help customers arrive at a purchasing decision. This same principle can be applied to your email marketing strategies for dropshipping.

Instead of bombarding your email subscribers with random products in your dropshipping store, focus on promoting your best-selling products. This will eliminate the feeling of being overwhelmed and, at the same time, keep your email subscribers updated on what kinds of products are currently popular in your store. Best-selling products can lead to higher conversion rates because they’ve already proven to offer greater customer satisfaction. 

4. Market seasonal products

If your seasonal products don’t get much eyeballs on social media, you can boost their visibility by creating an email marketing campaign. Email marketing enables you to target a specific audience and personalize your messaging since you can insert your receiver’s name in an email. Moreover, emails are directly received in your customers’ personal inboxes, giving your seasonal promotions a higher chance to be seen and read.

For example, it’s already Christmas, and your dropshipping store is introducing new products perfect for the holidays. Take this opportunity to be more aggressive in your email marketing campaigns and promote your Christmas-themed items or products that are excellent as gifts! However, expect that your customers won’t immediately buy. That’s why it’s important to start your email marketing campaign early. Start sending emails as early as November if you want your Christmas products to stay on top of the minds of your customers when they’re ready to buy.

5. Offer flash sales or discount promos

Your customers will be more encouraged to check out your dropshipping store regularly if you’re generous on flash sales and discount promos. If you don’t want them to miss your promo announcements, email them about your exciting offers. 

Also, statistics show flash sale emails generate more clicks and sales than standard promotional emails. This is because flash sales encourage impulsive buying. Even if your customers don’t need your flash sale products, they will be compelled to buy them because of their lowered prices.

6. Tap on abandoned cart email campaigns

Do you know that the average cart abandonment rate is between 68-70%? Customers often add a product to their cart whenever they see something they like on social media or as they passively browse their favorite e-commerce platforms like Amazon, eBay, Shopee, and Lazada. Although customers want your product, they’re unable to finish the checkout process due to several reasons. These may include high shipping fees, complex checkout processes, limited payment options, price comparison shopping, technical glitches, or your customers are simply feeling remorseful about spending money.

However, if you resolve any issues during the buying process and with just a little push on your side, you can make your customers buy the abandoned products in their carts. By launching abandoned cart email campaigns, you can remind your customers that they have left something in their carts, bringing the product back to their attention.

7. Send educational or informative emails

Aside from promotional emails, you should also send educational or informative emails to your subscribers from time to time. Based on a report, 40% of email users want emails to be less promotional and more informational.

So, what types of informative emails can you send among your subscribers as a dropshipping store? You can write gift guides, tutorials on how to use your products, product care tips, seasonal trends, or news relevant to your niche. 

8. Write attention-grabbing email subject lines

Here’s a fact: No matter how great your offer is, it will be for nothing if your dropshipping store’s subscribers won’t open your emails. To increase the open rate of your emails, learn how to write attention-grabbing email subject lines. 

To make your customers unable to resist opening your emails, create any of the following types of email subject lines:

#1. Use the element of urgency or scarcity.

This email subject line utilizes the fear of missing out (FOMO) strategy. It motivates people to take immediate action, or they will miss something valuable.

Examples:

Last Chance: Grab Your [Product Name]

Hurry! Limited Stocks Left

#2. Trigger curiosity.

While it’s great to write straightforward email subject lines, it’s also okay to craft email subject lines that pique your customers’ curiosity to increase your email open rates. 

Examples:

This [Product] Can Change Your Life

These 3 Items Will Make Your Summer More Enjoyable

#3. Add emojis to your email subject lines.

Although emails are delivered to your customers’ personal inboxes, your email may still go unnoticed. An average person receives more than 100 emails per day, so your customer’s inbox is still a battlefield for attention. But by adding emojis to your email subject lines, you can boost your email open rate by up to 56%.

Examples:

🙌 Win Gift Cards By Joining Our 11.11 Sale

Mega Brands Sale ⭐ Holiday Operations

9. Make your email body look presentable

To retain the attention of your email subscribers once they open your email, create a visually appealing email layout. Properly format your email, include your dropshipping store’s logo, choose readable fonts, and integrate your store’s product photos. Including visual elements helps improve your email’s readability and enhances the engagement of your email subscribers. However, ensure your email doesn’t contain too many photos, as they can affect its deliverability and loading time.

10. Include links and a prominent call-to-action (CTA) button

The goal of your email marketing campaign is to drive sales to your dropshipping store. However, some businesses are still forgetting to include links and CTA buttons in their emails, which only causes inconvenience to their customers. So, don’t make this mistake, and always include links and prominent CTA buttons in your emails. To highlight links in your emails, use the standard color blue. As for your CTA buttons, you can match their colors with your brand palette or pick the colors red and green to make them pop.

Conclusion

Dropshipping offers a low-risk and profitable business for everyone. However, you won’t make enough sales if you don’t apply the right promotional tactics. If you want to boost your revenue, implement the above mentioned email marketing strategies for dropshipping. People are willing to spend more if you consistently nurture them in your email marketing campaigns.Aside from implementing email marketing strategies, it’s also essential to work with a reliable dropshipping supplier to grow your business. Even if you craft irresistible email offers, your efforts will be in vain if your dropshipping supplier doesn’t provide high-quality products that meet your customers’ needs. Here at Sup Dropshipping, we always ensure the satisfaction of our clients. To streamline our client’s dropshipping business, we’ve built an automated dropshipping tool that can be integrated into most e-commerce platforms! Want to learn more about our dropshipping solutions? Visit this page and see how it works.