How to Find TikTok Trending Products to Sell on Your E-Commerce Store

Compared to other social media platforms like Facebook and Instagram, TikTok is the better trendsetter. Whether it’s new trends in music and entertainment, memes, food, or even business and e-commerce, you’ll always see them on TikTok first. With this social network, it helps you discover new things and ideas to replicate and take inspiration from. 

Today, TikTok has become a people’s research platform as well. If you’re a dropshipper or an e-commerce seller, you can also explore TikTok to find trending products to sell on your online store. Most often, trending products tend to sell well, thereby increasing your store’s sales and profits.

In this article, we will find out the top TikTok trending products that you can add to your e-commerce store. But first, let’s discuss the benefits of selling trending products.

Benefits of Selling Trending Products

Some may say that selling trending products isn’t worth it because their hype will soon die down, and so will your sales. However, integrating trending products in your e-commerce store from time to time can help you achieve the following benefits:

1. They can help your e-commerce store go viral

Let us tell you this—virality isn’t always the solution for more sales. However, it does help. When your e-commerce store is selling a TikTok trending product, it’s more likely to be shared by people. People always tend to share what’s trending, hence making your e-commerce store go viral even for a short period.

2. They’re easier to market

Marketing unpopular and unknown products is a bit difficult to do since you’re starting from scratch. But already trending products are easier to promote and help reduce marketing costs. Thanks to their existing conversations, hashtags, and built communities, trending products seem to automatically attract people on their own.

3. They can lead to quicker sales

Trending products are always high in demand—meaning, there are already a large number of people who are interested in buying them. Moreover, trending products trigger FOMO (fear of missing out). With the perception of missing out, consumers become more compulsive in their buying behaviors. This helps lead to quicker sales, allowing your store to have increased sales and profits.

4. They can increase your e-commerce store’s visibility

When a product is trending, more people are also searching for it on Google or social media platforms. So, if your e-commerce store includes any trending products, your website or social media channels have a higher chance of appearing on the first page of search results, resulting in increased visibility.

5. They can help drive more interaction

Trending products also help drive more engagement to your store’s social media platforms and e-commerce website. Several people are willing to leave their thoughts and experiences about trending products because they have the desire to help other people whether the products are worth buying or not. 

Steps on How to Find Trending Products on TikTok

TikTok’s Creative Center has a “Top Products” section that you can view in desktop mode. So yes, you don’t have to browse daily on your TikTok feed just to see what products are currently trending.

TikTok has made it easier for you to discover trending products on their platform with just a few clicks. Plus, they offer detailed insights on each trending product. Without further ado, here are the steps on how to find trending products on TikTok:

Step 1. Go to TikTok’s Creative Center via desktop

TikTok’s Creative Center isn’t accessible on the platform’s mobile app, so visit this link via desktop. Under the “Inspiration” menu, click “Top Products.”

Step 2. Change the dashboard’s dropdown menus depending on the data you need

Once you’ve clicked the “Top Products” section, TikTok will show you the following dashboard:

There are 3 dropdown menus: (1) Region, (2) Product categories, and (3) Time range.

Under “Region,” you can select your desired target country. For example, you’re an e-commerce seller targeting an American audience. You can change the “Region” to “United States,” so you can view the general trending products on TikTok.

But if you want data about a specific product niche, you can change the “Product categories.” Say, you’re a dropshipper or an e-commerce seller in the beauty industry, you can change the product category to “Beauty & Personal Care” to view the data relevant to your niche.

Aside from changing the “Region” and “Product categories,” you can also set up the “Time range” and choose among the following options: Day (Yesterday), Week (Last 7 days), and (3) Month (Last 30 days). If you’re wondering why the time range is only limited to 30 days, let us remind you that the hype for most trending products only lasts for up to a month.

Step 3. Explore the data for each trending product by clicking “Details”

Let’s go back to the Beauty & Personal Care example earlier. The “Region” is set to “United States,” and I’ve changed the “Time range” to the last 30 days.

If you would notice, each trending product has a “Details” button on the right. I’ve clicked the “Details” button of the “Perfume” product, so I can check out its unique insights. 

Upon clicking the “Details” button, you will be redirected to a new tab. In the dashboard below, there’s data about the “Perfume” product’s Performance analytics, Audience insights, Popularity graph, Related videos, and Related hashtags. With all of these data, you can craft better product descriptions and tailor your messaging to your target audience.

Step 4. Analyze the presented data

While the data from TikTok’s “Top Products” section is definitely a great help, you don’t have to follow everything in there. You also need to analyze and ask yourself if all the presented data are relevant.

For example, the “Perfume” product’s “Related hashtags” section showed that its most used hashtags are: #manga, #vlog, #perfume, #filter, and #cologne. However, the hashtags #manga and #filter are not really relevant, so you need to exclude these hashtags when creating your captions or descriptions for your trending perfume products.

Top 10 TikTok Trending Products Globally

What’s good about TikTok’s “Top Products” section is you can get a “general” view of the trending products in all countries. To view what products are trending in general, set the “Region” to “All regions.” This is especially great for dropshippers and e-commerce sellers who are targeting an international market.

Currently, here are the latest TikTok trending products that you can consider adding to your dropshipping or e-commerce store:

1.  Perfume

TikTok has a growing PerfumeTok community. It’s no wonder why perfume is one of the top trending products on the platform. Based on a report, the global market for perfumes is projected to grow from 2023 to 2030. So even if perfume products have gone out of trend, they’re still attractive products that can be sold no matter what season.

2. Cases, Screen Protectors, and Stickers

According to statistics, there are 7.21 billion smartphones worldwide. That’s about 90% of the 8 billion global population. Although the smartphone market is still projected to increase year after year, not everyone can afford to buy a new phone each year. Instead of purchasing a new phone, most people just opt to upgrade their smartphone’s looks by installing beautiful phone cases, stickers, and screen protectors.

3. T-shirts

Men and women alike love wearing t-shirts. These wardrobe staples are popular with all ages and genders because t-shirts are affordable, versatile, and comfortable to wear. Additionally, they come in different styles, prints, and designs, making them attractive for any user.

4. Casual Dresses

Next to t-shirts are casual dresses. These feminine wear belong to the top trending products because more women are wanting to look their best! Casual dresses often give their wearer an elegant yet laid-back appearance, making them incredibly popular. What’s more, these pieces of fashion clothing are available in various styles, colors, and prints which make them more appealing.

5. Serums and Essences

Serums and essences have become one of the trending products on TikTok because of South Korean beauty influencers. These skincare products aim to soften and hydrate the skin, making the face look smoother and younger.

6. Shampoo and Conditioner

According to Statista, the global hair care market is expected to grow at an approximate value of 105 billion US dollars by 2028. And one of the most highly in-demand hair care products includes shampoos and conditioners. Even if these products fade from TikTok’s spotlight, they will still attract consumers because shampoos and conditioners are essential not just for beauty but also for an individual’s daily hygiene.

7. Lipstick and Lip Gloss

With the increasing driving demand for beauty, lipstick and lip gloss has become a staple in every person’s makeup kit. These lip care products are universally loved because they help enhance the appearance of the lips by making them look moist, plump, and matte or glossy. 

8. Moisturizers and Mists

Another excellent product to sell on your e-commerce store is moisturizers and mists. With all the harsh environmental pollutants, people’s faces and skin tend to become wrinkly and dry. Hence, a surge in the search for the right moisturizers and mists. Both of these products contain hydrating formulas. However, moisturizers often come in the form of lotions, creams, ointments, and balms. Meanwhile, mists often come in the form of water-based sprays.

9. Facial Sunscreen and Sun Care

Do you know that there are over 1.5 million cases of skin cancer worldwide? Due to excessive sun exposure and artificial UV sources, people are at a high risk of developing skin cancer. And this is why facial sunscreens and other sun care products have become necessary. 

10. Trousers

Trousers or pants are great additions to any e-commerce store since they’re a universally accepted form of clothing for both men and women. They’re created with a variety of styles and can be worn on casual or formal occasions. Moreover, even if trousers drop in TikTok’s top products ranking, you’ll have steady sales because people often buy multiple pairs of pants for different purposes.

Analyzing the global top 10 list, most of TikTok’s trending products are under the beauty and personal care niche, including perfume, serums and essences,  shampoo and conditioner, lipstick and lip gloss, moisturizers and mists, and facial sunscreen and sun care. If your dropshipping or e-commerce store is targeting the health and beauty industry, make sure to include any of these TikTok trending products to boost your sales. But if your online store is within the fashion industry, don’t forget to add t-shirts, casual dresses, or trousers to your product catalog. Meanwhile, if you’re thinking of including phone accessories at your shop, phone cases, screen protectors, and stickers are guaranteed to be bestsellers.

Conclusion

Everyone new to e-commerce selling may have a hard time thinking about what kind of products they need to sell. As a good start, opt for selling TikTok trending products. Based on a survey, 49% of TikTok users buy a particular product in an online or physical store just because they see it being advertised on this popular social media platform. So, if your e-commerce store is selling a TikTok trending product, you can expect to see an increase in your sales with the right timing and marketing. 

Although trending products generate a buzz on their own, if you’re too late hopping on the trend, your products might not gain enough traction. We’ve seen several e-commerce sellers who had difficulties selling their stocks because they’re too late on the trend. If you don’t want to waste money investing in stocks that might not possibly sell right away, dropshipping is a better option. With dropshipping, you don’t need to release a big capital to start your e-commerce venture. You just have to find a reliable dropshipping supplier like Sup Dropshipping. Sup Dropshipping is a China-based dropshipping supplier, and we’re always on the lookout for what’s trending in e-commerce. Since we aim to help our dropshippers boost their sales, we always include winning and trending products in our catalog. If you want to learn more about how to start dropshipping, contact us today!